intro

The iconic fashion label Ted Baker celebrates the quirks, differences, and eccentricities of everyday British life.

As the product manager for the Ted Baker women’s & unisex sunglass lines, I planned, designed, and developed a collection that captures the licensor’s seasonal direction, while responding to consumer needs in the retail and RX accounts.

Inspired by irreverent moments of joy, the designs feature details such as textures, color blocking, and intricate laminations. The feminine, tactile CMF direction reflects the romantic quirkiness of the brand.

Role + Disciplines

product manager

product line management
trend forecasting
market + consumer research
data analytics
licensor + vendor management
design direction (eyewear + cmf)
product development
supply chain optimization